Here’s my prediction for 2012: we’ll see less use of the word “greenwashing.” Why? Because any company or brand that’s serious about adopting sustainable business practices will have already integrated environmentally conscious attitudes into not only their back office and customer-facing operations but also into their core brand value proposition. Similarly, these companies understand that customers and business partners are becoming more sophisticated about how they interpret any company’s marketing and brand messages that highlight sustainability. The bar is now higher, and marketers need to be able to justify their claims or risk a customer backlash if they’re caught exaggerating or misrepresenting their planet-friendly goals.
There’s another good reason that businesses should take their green promises seriously: a company that imbues their brand with a smart and appealing approach to… Read More
Globe Guard® Adds Unpadded Poly Mailers to Complete Mailer Product Group
Salazar Packaging and Globe Guard® Products are pleased to announce the addition of a new line of unpadded poly mailer envelopes to the Globe Guard® line. This provides customers with a complete selection of mailer envelope options including the following.
Poly unpadded mailer envelopes
Our new product is constructed of a minimum of 50% and a maximum of 88% recycled content and is fully recyclable as #4 LDPE plastic waste. It features a “peel and seal” adhesive strip, just like our other mailer envelope products. It is now a stock item on our green packaging store and is available in eight popular sizes. This product is ideal for customers who want moisture protection and the lightest possible mailer weight to help minimize shipping costs.
Poly padded… Read More