Green Packaging Group http://www.greenpackaginggroup.com Your Complete B2B Resource for Eco Friendly Packaging Products, Services, and Solutions Wed, 27 Aug 2014 13:27:32 +0000 en-US hourly 1 Our Halloween Gift Bags Are Both Fall and “Green” Friendly! http://www.greenpackaginggroup.com/industry-experts/bags/halloween-gift-bags-fall-green-friendly/ http://www.greenpackaginggroup.com/industry-experts/bags/halloween-gift-bags-fall-green-friendly/#comments Fri, 22 Aug 2014 23:01:26 +0000 http://www.greenpackaginggroup.com/?p=3543 We are so ready for fall here at Nashville Wraps. It’s such a beautiful time of year, and we are happy to be able to offer eco-friendly packaging for your retail store this season. We have lots of designs and colors, and we wanted to share with you some of our favorites.

 

Our Geo Graphics Collection is made from 40% recycled post-consumer content and made here in the USA. They are 100% recyclable and available in bulk, mini-packs and assortments.  They come in fun fall colors like orange and black and can be mixed or matched for a Halloween theme group. The coordinating tissue paper is 100% recycled and … Read More

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We are so ready for fall here at Nashville Wraps. It’s such a beautiful time of year, and we are happy to be able to offer eco-friendly packaging for your retail store this season. We have lots of designs and colors, and we wanted to share with you some of our favorites.

Black Geo Graphics Collection

 

Our Geo Graphics Collection is made from 40% recycled post-consumer content and made here in the USA. They are 100% recyclable and available in bulk, mini-packs and assortments.  They come in fun fall colors like orange and black and can be mixed or matched for a Halloween theme group. The coordinating tissue paper is 100% recycled and the gift wrap is 90% recycled paper. Check out our entire line of Geo Graphics products in Hot Pink, Red, and Sapphire Blue.

Orange Geo Graphics Bags

 

Another popular collection this season is our 100% recycled Black Chevron Collection. The paper is made with at least 40% post-consumer recycled content and carries our Green Way® brand logo. They are available in bulk, mini-packs and assortments with 100% recycled tissue paper and the 90% recycled gift wrap. See all of our colorful Chevron packaging.

Chevron Black

 

You can find our entire line of Fall Packaging here and super fun “Halloween & Harvest Ideas” on our Pinterest board.

Fall Bags

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Enhancing the Customer Experience with Custom Printed and Branded Packaging http://www.greenpackaginggroup.com/industry-experts/enhancing-customer-experience-custom-printed-branded-packaging/ http://www.greenpackaginggroup.com/industry-experts/enhancing-customer-experience-custom-printed-branded-packaging/#comments Thu, 21 Aug 2014 20:37:57 +0000 http://www.greenpackaginggroup.com/?p=3540 I admit that I have finally reached the point in my career where almost everyone I deal with in business is younger than me; in some cases, much younger than me. I am enjoying it tremendously because I find the combination of my age and experience, mixed with their youthful energy and creativity results in some great looking and effective packaging. They come up with the most amazing original ideas and I show them how to best accomplish the desired outcome at the lowest possible cost. One of the things that I most enjoy about working with young, creative marketing people is their refreshing focus on the customer.

I agree … Read More

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Customer Service Satisfaction Survey - ConceptI admit that I have finally reached the point in my career where almost everyone I deal with in business is younger than me; in some cases, much younger than me. I am enjoying it tremendously because I find the combination of my age and experience, mixed with their youthful energy and creativity results in some great looking and effective packaging. They come up with the most amazing original ideas and I show them how to best accomplish the desired outcome at the lowest possible cost. One of the things that I most enjoy about working with young, creative marketing people is their refreshing focus on the customer.

I agree with this approach wholeheartedly because for too many years I think the packaging industry was focused primarily on operating and financial performance measures. Worse yet, the industry considered shipping boxes as utilitarian and simply meant to take a package from point A to point B.

To the contrary, young designers and buyers view shipping containers as a marketing tool and an opportunity to impress the customer with their performance as well as their appearance.

Their favorite two expressions are enhancing the customer experience and increasing the WOW factor. My generation called it creating a good first impression but no matter what it is called, the focus remains where it should be – on the customer who is receiving the packaging. It almost seems too simple to be important but I believe it is THE most important factor in designing packaging containers for e-commerce and subscription programs.

Enhancing the customer experience

As I have stated many times in writing and in presentation, the corrugated shipping container a company sends out is usually the first and only tangible contact many companies have with their e-commerce customers. There are no more door to door sales people, and retail stores are quickly becoming showrooms rather than places you buy products. In fact, most of our customers have no traditional “brick and mortar” operations selling their products only through the internet and their on line stores.

That makes the shipping container more important than ever before because it helps to influence and shape a customer’s opinion about the company shipping the product. I believe every shipping box says something about the company that shipped it and it is up to the shipper to decide whether it is going to be a positive or a negative message.

We have all been on the receiving end of a package that was poorly designed, difficult to open, or possibly plain and/or printed poorly. We know how that feels and as shippers, our objective should be to make sure our customers do NOT experience that same disappointing feeling. The best example I can come up with on this is when someone asks me how I feel about packaging peanuts. I usually respond by asking them – how do YOU feel when you receive a box that has been filled with packaging peanuts? Why in the world would anyone want their customer to experience those same negative emotions?

Today’s consumer does notice when a package is effective and it delivers undamaged and uncrushed as it protected the product enclosed. They appreciate when the box is easy to unpack and no tools or knives are required to extract the product from the box. More and more, consumers are demanding that packaging is not only made of as much recycled content as possible but also be easily recycled. The functionality of a package design is every bit as important as the appearance.

Increasing the WOW factor

The functionality described above can play a role in increasing the WOW factor but mostly this is about impressing visually. That first, and immediate impression you create when your customer sees your packaging. Is the custom printing sharp, crisp, eye-catching and memorable? Are people impressed by the uniqueness of the graphic design and does it deliver the desired look? Does it look masculine for a male audience? Does it look happy and festive for the children’s market it is intended for? How does your package standout and compare if it was stacked on a table with twenty other printed boxes?

If your packaging causes the consumer/recipient to take notice and perhaps give it a second look, you have successfully increased the WOW factor. If customers are so impressed they show it to someone else, you have accomplished the goal. If it makes your competitors envious, you have succeeded. However, mostly it is about pleasing the customer and making that all important positive first impression and ideally helping to create a loyal customer that will return time and time again.

This new, younger generation gets it and we are pleased to play a role in helping them turn great ideas into great shipping containers.

If you provide the challenge or share your vision, whether your fuel is youthful energy or not, we have the experience to help you make it happen. There are many great looking boxes out there and we have the resources and expertise to help yours stand out in the every increasingly crowded market place.

Please contact Salazar Packaging for a no cost, no obligation discussion on your specific application and we invite you to read some of the additional blog posts below.

Related posts:

http://blog.salazarpackaging.com/sustainable-packaging/globe-guard-by-salazar-packaging-the-designers-designer-eco-friendly-shipping-box/

http://blog.salazarpackaging.com/sustainable-packaging/salazar-packaging-the-company-specializing-in-custom-printed-subscription-boxes/

http://blog.salazarpackaging.com/sustainable-packaging/custom-printed-stock-mailer-boxes-faq/

http://www.greenpackaginggroup.com/industry-experts/smart-organizations-understand-value-eye-catching-custom-printed-branded-box/

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Compostable Packaging for Farmer’s Markets http://www.greenpackaginggroup.com/industry-experts/compostable-packaging-farmers-markets/ http://www.greenpackaginggroup.com/industry-experts/compostable-packaging-farmers-markets/#comments Wed, 13 Aug 2014 14:26:13 +0000 http://www.greenpackaginggroup.com/?p=3533 Communities Drive Compostable Packaging Requirements

Farmers markets such at Boulder Colorado, Marin County, Austin, and Berkeley are some places leading this trend and have taken the higher ground to establish sustainable practices within their communities. Policies which require farmers market vendors to use compostable packaging, labels, and bags are becoming more common, as it is already in Europe. The initiative toward zero waste goes beyond recycling as the drive is to close the loop by reducing reliance on unsustainable and finite resources.

A focus to eliminate adhesive labels with plastics and plastic bags is at the heart of this important shift. For example, Americans use 100 billion plastic bags annually … Read More

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A growing need for compostable packaging at farmers markets

A growing need for compostable packaging at farmers markets

Communities Drive Compostable Packaging Requirements

Farmers markets such at Boulder Colorado, Marin County, Austin, and Berkeley are some places leading this trend and have taken the higher ground to establish sustainable practices within their communities. Policies which require farmers market vendors to use compostable packaging, labels, and bags are becoming more common, as it is already in Europe. The initiative toward zero waste goes beyond recycling as the drive is to close the loop by reducing reliance on unsustainable and finite resources.

A focus to eliminate adhesive labels with plastics and plastic bags is at the heart of this important shift. For example, Americans use 100 billion plastic bags annually (more than 330 per person per year), according to Worldwatch Institute, an environmental watchdog group. The plastic bags can take anywhere from 400 to 1,000 years to break down in landfills. An estimated 12 million barrels of oil are needed to make all the bags used every year.

At these farmers markets the vendors are now required to use compostable packaging, labels, and utensils.

 Identify Certified Compostable Packaging

Identify Certified Compostable Packaging

Compostable Criteria

I personally like this concise and clear list of compostable criteria as outlined by the BS EN 13432 standard.

Key tests, and Pass / Fail criteria are:

  • Disintegration – the packaging sample is mixed with organic waste and maintained under test scale composting conditions for 12 weeks after which time no more than 10 % of material fragments are allowed be larger than 2 mm.
  • Biodegradability – a measure of the actual metabolic, microbial conversion, under composting conditions, of the packaging sample into water, carbon dioxide and new cell biomass. Within a maximum of 6 months, biodegradation of the test sample must generate an amount of carbon dioxide that is at least 90 % as much as the carbon dioxide given off from the control / reference material.
  • Absence of any negative effect on the composting process.
  • Low levels of heavy metals (Potentially Toxic Elements) and no adverse effect of the quality of compost produced. Upper limits, in mg/kg of dry sample, are: zinc 150, copper 50, nickel 25, cadmium 0.5, lead 50, mercury 0.5, chromium 50, molybdenum 1, selenium 0.75, arsenic 5 and fluoride 100.
  • No adverse effects. The composted packaging material must not have adverse effect on the bulk density, pH, salinity (electrical conductivity), volatile solids, total nitrogen, total phosphorus, total magnesium, total potassium and ammonium nitrogen characteristics of the compost.

Each of these tests is undertaken according to internationally agreed methods as specified in BS EN 13432. Independent laboratory test results are then compared with the strict pass / fail limits set in the standard. Only if a material passes every compostable test requirement is it proven to be compostable.

PURE Labels™ - The Ideal Choice for Compostable Adhesive Labels

PURE Labels™ – The Ideal Choice for Compostable Adhesive Labels

PURE Labels™ – Compostable Adhesive Label

PURE Labels are a model of sustainable compostable leadership.

The natural and organic paper facestock is tree-free made from fair-trade hemp plant fiber. The permanent adhesive of the label followings world-class compost standards of BPI, ASTM D6868, and ASTM D6400. PURE Labels™ from Distant Village Packaging are made with BPI certified compostable adhesives and natural hemp plant fiber paper to create an artisan and organically natural experience which is compostable.

Pure Labels have been widely recognized as an innovative sustainability leader by label professionals and label industry experts:

Label and Narrow Web Magazine Labels and Labeling Magazine Package Design Magazine Environmental Leader Packaging Europe What They Think blog

PURE Labels is a division of Distant Village Packaging a leader in sustainable sticker labels, serving Europe, Australia, North America and Latin America since 2000.  As sustainable packaging innovators Distant Village Packaging has earned international recognition and awards for sustainable packaging, design, and adhesive labels.  Our companies follow an unwavering commitment to triple bottom line sustainable business practices and have established a reputation as a global leader.  Elevate Packaging is the sustainable folding carton division of Distant Village, producing the world’s leading sustainable 100% recycled FSC-certified folding cartons with 100% wind energy and using agri-based inks.

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Shipping Clothing Dilemma – Branding Custom Printed Boxes or Custom Printed Mailer Envelopes? http://www.greenpackaginggroup.com/industry-experts/shipping-clothing-dilemma-branding-custom-printed-boxes-custom-printed-mailer-envelopes/ http://www.greenpackaginggroup.com/industry-experts/shipping-clothing-dilemma-branding-custom-printed-boxes-custom-printed-mailer-envelopes/#comments Wed, 06 Aug 2014 18:00:58 +0000 http://www.greenpackaginggroup.com/?p=3526 E-tailing is not just about books and music anymore, a rapidly growing percentage of clothing and soft goods are also being purchased over the internet. Hardly a day goes by when we don’t receive a call from someone debating which option – mailer envelopes or boxes – is best for them. The factors that we consider when making a recommendation include: the number of shipments per day, week or month, order quantity, the types of products being shipped, how they are being shipped, and the relative value of the products being shipped. That last point may sound unusual, but we understand that the needs of someone shipping a $20 tee … Read More

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Globe Guardcustom printed mailer boxesE-tailing is not just about books and music anymore, a rapidly growing percentage of clothing and soft goods are also being purchased over the internet. Hardly a day goes by when we don’t receive a call from someone debating which option – mailer envelopes or boxes – is best for them. The factors that we consider when making a recommendation include: the number of shipments per day, week or month, order quantity, the types of products being shipped, how they are being shipped, and the relative value of the products being shipped. That last point may sound unusual, but we understand that the needs of someone shipping a $20 tee shirt are different than someone shipping a $200 dress, shirt, or blouse.

The benefits and advantages of custom printed mailer envelopes

We offer plastic mailer envelopes as well but for the purpose of this blog post we are only going to discuss our unpadded, paper mailer envelopes. BTW, this is a good time to tell you that we NEVER recommend PADDED mailers for soft goods. For that type of application the padding is unnecessary and only adds shipping weight and cost.

  1. Custom printed unpadded paper mailer envelopes are relatively inexpensive in low order quantities. They are available in low, one case quantities, so for some sizes that means a minimum as low as 200 mailer envelopes.
  2. They are available flat and gusseted. Even bulky items can pack easily in a gusseted (three dimensional) mailer envelope. Their ability to expand to the required depth makes them very versatile.Custom printed mailer envelopes with a one case minimum
  3. Our envelopes do not require tape. They come with a peel and seal adhesive strip that seals them securely, quickly and easily.
  4. Mailer envelopes do not require void fill because the envelope conforms to the size and shape of the product(s) being shipped.
  5. Unpadded mailer envelopes ship to you flat, minimizing the inbound shipping cost and the amount of space required.
  6. Art charges and plate costs are very low, usually around $125 or less per color, per side.

The benefits and advantages of custom printed boxes

  1. First of all you have a choice between two distinct styles: the typical RSC shipping box with four flaps on top and bottom (generally used for bulk or wholesale shipments) and the die cut mailer variety that offers more of a presentation/upscale look with an attached, hinged lid.
  2. Most of our corrugated boxes have a low 500 minimum for larger RSC boxes or 1,000 for smaller RSC boxes and all die cut mailers. While those are larger minimums than the above mailer envelopes, they are very low within the corrugated industry.
  3. Even though the print plates are a bit more expensive (usually $400 to $600 per color) there is a greater variety of print options available, such as flood coat printing, and/or inside print.
  4. Corrugated shipping boxes are stronger and are less likely to result in a wrinkled product arriving to your customer.

There may be other considerations and factors but these are the primary differences between these two terrific, branded packaging options. We will be glad to discuss your specific needs if you call us at 815-609-3600 or contact Salazar Packaging and Globe Guard Products via email.

Related Posts:

http://blog.salazarpackaging.com/sustainable-packaging/custom-printed-mailer-envelopes-the-ideal-packaging-solution-for-shipping-and-branding-your-soft-goods/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-die-cut-corrugated-mailer-boxes-in-five-easy-steps/

http://www.greenpackaginggroup.com/industry-experts/mailers-envelopes/custom-branded-shipper-envelopes-in-five-easy-steps/

http://blog.salazarpackaging.com/sustainable-packaging/affordable-eco-friendly-packaging-for-tee-shirts-clothing-and-soft-goods/

 

 

 

 

 

 

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100% Recycled Kraft Gable Boxes for Small Gifts & Gourmet Foods! http://www.greenpackaginggroup.com/industry-experts/100-recycled-kraft-gable-boxes-small-gifts-gourmet-foods/ http://www.greenpackaginggroup.com/industry-experts/100-recycled-kraft-gable-boxes-small-gifts-gourmet-foods/#comments Wed, 30 Jul 2014 08:08:37 +0000 http://www.greenpackaginggroup.com/?p=3519 Since we love to bring you unique wrapping ideas, we believe gable boxes are a great alternative to traditional gift boxes and bags. Nashville Wraps’ eco-friendly 100% Recycled Kraft are made in the USA and sold in bulk packs of 100. We can custom print these with your store name or logo. They are stored flat for easy storage and have semi-automatic bottoms.

Because of their design, gable boxes are perfect for food service. See our other food packaging products here. They have also become popular with brides to wrap hotel welcome gifts for out-of-town guests. Other great ideas include housewarming gifts for realtors or property management companies to … Read More

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Kraft Gable BoxesSince we love to bring you unique wrapping ideas, we believe gable boxes are a great alternative to traditional gift boxes and bags. Nashville Wraps’ eco-friendly 100% Recycled Kraft are made in the USA and sold in bulk packs of 100. We can custom print these with your store name or logo. They are stored flat for easy storage and have semi-automatic bottoms.

Because of their design, gable boxes are perfect for food service. See our other food packaging products here. They have also become popular with brides to wrap hotel welcome gifts for out-of-town guests. Other great ideas include housewarming gifts for realtors or property management companies to give to clients, as well as for holidays, birthdays, baby and wedding showers, thank you and get well gifts.

To dress up your gable boxes, add pretty ribbon, gift tags and consider adding one of our custom printed labels with your logo.

Watch this short video below to learn how to fold gable boxes:

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Smart Organizations Understand the Value of an Eye-catching Custom Printed, Branded Box http://www.greenpackaginggroup.com/industry-experts/smart-organizations-understand-value-eye-catching-custom-printed-branded-box/ http://www.greenpackaginggroup.com/industry-experts/smart-organizations-understand-value-eye-catching-custom-printed-branded-box/#comments Tue, 22 Jul 2014 23:23:34 +0000 http://www.greenpackaginggroup.com/?p=3513 Some companies and organizations look only at the utilitarian value of a shipping container – “get it from point A to point B”. Others like the two described below understand a shipping box can be much more than that. It can be a very powerful communication tool able to make a lasting, positive impression. They also were pleased to know that a branded box is not much more expensive than a plain, unprinted box, IF you select the right packaging partner.

Living Legacy Foundation of Maryland – two colors on white, inside and outside

Their annual 5K run is a major fund raiser for this organization determined to raise awareness … Read More

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Two colors out on whiteSome companies and organizations look only at the utilitarian value of a shipping container – “get it from point A to point B”. Others like the two described below understand a shipping box can be much more than that. It can be a very powerful communication tool able to make a lasting, positive impression. They also were pleased to know that a branded box is not much more expensive than a plain, unprinted box, IF you select the right packaging partner.

Living Legacy Foundation of Maryland – two colors on white, inside and outside

Two colors in on whiteTheir annual 5K run is a major fund raiser for this organization determined to raise awareness of the need for organ and tissue donations. When they decided to create a new “Team Captain’s Kit” to send out to leaders, they wanted something bright and attractive that could not be missed or forgotten.

They also needed to minimize cost so they chose our 12-1/4” X 9-1/4” X 2-½” stock mailer size from our large inventory of available cutting dies, saving $800 to $1,000 in initial costs. To maximize the WOW factor of their design, we worked with them to create flexographic print screens giving them multiple shades of the same two colors resulting in a four color (or more) look for the price of two colors.

Maloney Strategic Communications – One color (black) on Kraft

black on Kraft with screensAnyone who thinks black on Kraft is boring has to see this great graphic design created by Maloney Strategic for their client – The Irving Texas Convention and Visitors Bureau. The finished box is bold, interesting and is designed to stand out in anyone’s in basket or mail room when it is mailed to corporate meeting and event planners.

Our 8” X 4” X 3” stock die was perfect, eliminating the need for a costly new one. Once again we helped them to utilize screens to avoid a “flat” finish, creating a contrasting gray by screening some of the black with only one print plate.

Maximum WOW factor for Minimum Cost

We know how to work with our inks and materials to deliver the best possible looking mailer box that doubles as a presentation box. Whether it is screen printing, digital printing or perhaps the use of Kemi board for a great looking shipping box, you get the best value and impact at the lowest possible cost, including the initial cost of print plates and cutting dies.

Please contact Salazar Packaging or call us at 815-609-3600 for a confidential discussion about your packaging project.

 Related posts:

http://blog.salazarpackaging.com/sustainable-packaging/globe-guard-by-salazar-packaging-the-designers-designer-eco-friendly-shipping-box/

http://blog.salazarpackaging.com/sustainable-packaging/salazar-packaging-the-company-specializing-in-custom-printed-subscription-boxes/

http://blog.salazarpackaging.com/sustainable-perspective/whats-your-price-for-custom-printed-boxes/

http://www.greenpackaginggroup.com/industry-experts/warby-parker-selects-globe-guard-shipping-boxes-new-home-try-program/

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Compostable Labels for Compostable Packaging http://www.greenpackaginggroup.com/industry-experts/compostable-labels-compostable-packaging/ http://www.greenpackaginggroup.com/industry-experts/compostable-labels-compostable-packaging/#comments Mon, 14 Jul 2014 18:52:46 +0000 http://www.greenpackaginggroup.com/?p=3509 Compostable labels are absolutely necessary for all compostable packaging. There has been a challenge in finding compostable labels in the past, and often the compostable packaging would be ‘contaminated’ with a conventional non-compostable label slapped right onto the compostable packaging. If the end user of the packaging assumed (quite reasonably) that the packaging and label would be compostable, and tossed the packaging away with the non-compostable label, the compost process would be contaminated, and that’s not what anybody would have wanted or intended.

Packaging and Labels – Compostable Together

If using compostable packaging from companies like Be Green Packaging who designs, manufactures and distributes Cradle to Cradle™ certified, tree-free, compostable … Read More

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compostable adhesive labels from pure labels-distant-villageCompostable labels are absolutely necessary for all compostable packaging. There has been a challenge in finding compostable labels in the past, and often the compostable packaging would be ‘contaminated’ with a conventional non-compostable label slapped right onto the compostable packaging. If the end user of the packaging assumed (quite reasonably) that the packaging and label would be compostable, and tossed the packaging away with the non-compostable label, the compost process would be contaminated, and that’s not what anybody would have wanted or intended.

Packaging and Labels – Compostable Together

If using compostable packaging from companies like Be Green Packaging who designs, manufactures and distributes Cradle to Cradle™ certified, tree-free, compostable packaging for the food and consumer packaging industries, or NatureFlex™ films from Innovia who supply packaging for coffee and tea to specialty foods, it is essential that a sustainable and compostable label be used on the packaging.

BPI Compostable Logo

Today we have alternatives. Compostable labels are available following compost standards of BPI, ASTM D6868, and ASTM D6400. PURE Labels™ from Distant Village Packaging are made with BPI certified compostable adhesives and natural hemp plant fiber paper to create an artisan and organically natural experience which is compostable.

Using compostable labels on compostable packaging just makes sense. Compostable labels with compostable adhesives used with compostable packaging create a truly compostable packaging solution.

Related Posts:

Buyers Guide to Sustainable Adhesive Labels

Where to Find: Sustainable Adhesive Labels

Where to Find: Sustainable Branded Packaging

PURE Labels from Distant Village Packaging are leading sustainable labels with 100% recycled, 100% recycle-compatible, and 100% compostable labels solutions ideal for natural, organic and sustainable specialty businesses. Distant Village is a pioneer and leader in sustainable packaging since 2000. A revolutionary approach as sustainable packaging innovators has earned international recognition and awards in paper packaging and adhesive labels industries. Distant Village follows an unwavering commitment to triple bottom line sustainable business practices. From start to finish, every product manufactured by Distant Village has a full-circle view of sustainability in mind, including packaging design, natural plant-based materials, certified papers, Green Energy, Fair Trade, and social responsibility.

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Domestic Packaging Suppliers Have Much to Offer http://www.greenpackaginggroup.com/industry-experts/domestic-packaging-suppliers-much-offer/ http://www.greenpackaginggroup.com/industry-experts/domestic-packaging-suppliers-much-offer/#comments Wed, 09 Jul 2014 08:23:44 +0000 http://www.greenpackaginggroup.com/?p=3506 Those of us who have been around the packaging industry for any length of time watched as jobs and manufacturing went overseas, quickly followed by packaging. Our claims of better quality, faster deliveries, etc. fell on deaf ears as buyers were increasingly attracted to Asia, lured by the great deals that seemed to be available everywhere outside the USA. I recall one particularly excited buyer who said “Free tooling, delivered pricing, comparable quality at less than half the price, how can I possibly resist?” Many did not try to resist but many of those same companies and buyers are now bringing their manufacturing and/or their packaging home again.

What happened Read More

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Trucks are always faster than shipsThose of us who have been around the packaging industry for any length of time watched as jobs and manufacturing went overseas, quickly followed by packaging. Our claims of better quality, faster deliveries, etc. fell on deaf ears as buyers were increasingly attracted to Asia, lured by the great deals that seemed to be available everywhere outside the USA. I recall one particularly excited buyer who said “Free tooling, delivered pricing, comparable quality at less than half the price, how can I possibly resist?” Many did not try to resist but many of those same companies and buyers are now bringing their manufacturing and/or their packaging home again.

What happened to the great deals?

With a bit of a tweak to the old adage, I am saying when something is too good to be true, it probably won’t be for long. An explosive increase in business resulted in some unavoidable problems. These include:

  • Labor costs rising
  • Environmental concerns resulting in regulation and increased costs
  • Transportation costs increasing dramatically
  • Quality control and safety issues
  • Lead time and delivery problems
  • Communication and ethics issues

In other words, many of the problems we had here, that helped drive buyers there, are bringing them back again.

Domestic Quality of Packaging

“Is it like that foreign cardboard?” many would ask as I pitched our 100% recycled content corrugated, or our 100% PCW recycled corrugated board packaging. What they were asking is, is it going to have that same yellow color, that same shoddy appearance and in some cases, even the same unpleasant smell? People understood and acknowledged the difference between higher quality domestic and lower quality imported packaging products.

I would be the first to admit that generally the quality of foreign made packaging, especially foreign made corrugated has substantially improved over time and in most cases, the gap between us and them is not as far apart as it used to be. However, it is still not the same.

While they continue to have a tremendous advantage in labor intensive packaging areas such as handmade, specialty packaging; on mass produced packaging we have maintained the quality advantage with more productive and consistent equipment and better quality materials. Why do you see outbound containers of our waste material at almost any seaport? Simply put – our waste is not only more plentiful, it is also generally of better quality. This results in consistent fibers, stronger packaging containers and better print quality.

What is the first thing to go, when a packaging manufacturing plant (or country) gets too busy?

This question would result in a good, lengthy debate because there are so many accurate answers. Some might say quality, and honestly, neither foreign nor domestic packaging manufacturing is immune.

Others would argue that pricing is the first indicator since a busy plant does not have to “give it away” or more strategically, once you successfully buy the market share you want, you are able to raise your prices to where you want them to be. Or perhaps it is just basic economics with fast rising costs driving fast rising selling prices?

In my opinion, the first indicator of a plant that is overwhelmed is lead times and ship dates, which may increase resulting in my last point listed above. “I am tired of being lied to” one disappointed customer recently said to us as they asked us to take on their substantial packaging volume so they could begin weaning themselves from a foreign supplier that they had grown far too dependent on. BTW, we shipped the first order in 7 working days only because we had to make new print plates for the customer.

Another customer was on the verge of missing a critical new product launch date thanks to a blown ship date for some internal packaging they were importing. We were able to create a molded foam insert for them and deliver it within two weeks so they could ship product out on time. Were we more expensive? Of course we were, but “not as much as I anticipated” was the customer’s blunt response.

What is Right about Domestic Packaging?

I can’t speak for the entire packaging industry but after a few decades I know many of our friends feel the same way – we are going to try to give you the best product possible, on time, at a very competitive price. We are also going to create American jobs in the process, helping people afford to buy the products you are selling.

We may not have the lowest price in today’s worldwide supply chain, but the difference may not be as great as it once was. Maybe that same buyer I mentioned above is today saying, “Great quality, minimal inventory, delivery dates I can count on, at a very competitive price, how can I resist?”

For a frank and honest discussion on your foreign made packaging challenges, please contact us at Salazar Packaging or call us at 815-609-3600. I am very confident, we can help you bring your packaging home.

 Related posts:

http://blog.salazarpackaging.com/sustainable-perspective/good-domestic-solutions-for-%E2%80%9Cbad%E2%80%9D-imported-packaging/

http://blog.salazarpackaging.com/sustainable-perspective/sustainable-packaging-dilemma-%E2%80%93-when-bad-packaging-gets-worse/

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“Chalkboard Wishes” 100% Recycled Christmas Gift Wrap and Bags Are Here! http://www.greenpackaginggroup.com/industry-experts/chalkboard-wishes-100-recycled-christmas-gift-wrap-bags/ http://www.greenpackaginggroup.com/industry-experts/chalkboard-wishes-100-recycled-christmas-gift-wrap-bags/#comments Wed, 02 Jul 2014 08:58:56 +0000 http://www.greenpackaginggroup.com/?p=3500      Everywhere you go on Pinterest, the chalkboard theme is huge! Nashville Wraps’ customers have loved the chalkboard look when we did our “How To Gift Wrap with a Chalkboard Look” blog post. Well now we are bringing the look to our new exclusive Christmas bags “Chalkboard Wishes”.

    At a recent trade show, Dallas Market Center buyers flipped over the entire Chalkboard Wishes Collection which features the popular chalkboard look with “Merry Christmas”, “Peace” and “Joy” text that looks handwritten on the bags. These paper shopping bags are made in the USA from 100% recycled fusion kraft paper. This collection includes coordinating 90-100% recycled gift wraps, gift Read More

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Chalkboard Wishes Collection     Everywhere you go on Pinterest, the chalkboard theme is huge! Nashville Wraps’ customers have loved the chalkboard look when we did our “How To Gift Wrap with a Chalkboard Look” blog post. Well now we are bringing the look to our new exclusive Christmas bags “Chalkboard Wishes”.

    At a recent trade show, Dallas Market Center buyers flipped over the entire Chalkboard Wishes Collection which features the popular chalkboard look with “Merry Christmas”, “Peace” and “Joy” text that looks handwritten on the bags. These paper shopping bags are made in the USA from 100% recycled fusion kraft paper. This collection includes coordinating 90-100% recycled gift wraps, gift basket boxes, gourmet totes and shipping boxes, along with market trays, nested boxes and gable boxes.

 

Chalkboard Borders Collection     Going with the chalkboard theme, we also have the versatile Chalkboard Borders Collection. We can custom print these bags with your store name or logo. You or your customers can also personalize them with chalkboard markers! These bags make a perfect resale item for your shop. Made in the USA, these bags are made from 40% recycled white kraft paper. This collection includes coordinating 100% recycled gift wrap, gift basket boxes and gable boxes.

 

Get your Holiday Preview Catalog

     See all of these new Christmas packaging products and more — request our Holiday Preview 2014 catalog. Check out our entire line of Christmas Packaging here.

     Nashville Wraps will be exhibiting at the Atlanta and New York Gift Shows and the Summer Fancy Food Show this year. You can see all our new holiday packaging collections at these shows. For venue and booth locations check out the Nashville Wraps Trade Show Schedule.Chalkboard-GiftWrap

 

     Learn how to wrap a gift and use chalkboard markers for a personalized look in our video below:

https://www.youtube.com/watch?v=W8Pxg3-wRcw

 

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E-Commerce and Subscription Boxes – Keeping it simple and green! http://www.greenpackaginggroup.com/industry-experts/boxes/e-commerce-subscription-boxes-keeping-simple-green/ http://www.greenpackaginggroup.com/industry-experts/boxes/e-commerce-subscription-boxes-keeping-simple-green/#comments Wed, 25 Jun 2014 18:47:24 +0000 http://www.greenpackaginggroup.com/?p=3495 We have done a tremendous number of multicolor RSC and die cut mailer boxes of every style, size and shape. However, there are times when our clients prefer a minimalist approach to branding. Let’s face it, is there a more effective or minimal branding than the iconic Amazon “smile”?

Keeping it simple and avoiding multiple colors can make a lot of sense from several perspectives including mailer box cost as well as flexographic print plate cost. That does not mean the end result has to look plain or boring. Check out these recent boxes we helped our customers create:

Groovy Lab in a Box – their design makes maximum use … Read More

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custom printed mailer box, one color on KraftWe have done a tremendous number of multicolor RSC and die cut mailer boxes of every style, size and shape. However, there are times when our clients prefer a minimalist approach to branding. Let’s face it, is there a more effective or minimal branding than the iconic Amazon “smile”?

Keeping it simple and avoiding multiple colors can make a lot of sense from several perspectives including mailer box cost as well as flexographic print plate cost. That does not mean the end result has to look plain or boring. Check out these recent boxes we helped our customers create:

Groovy Lab in a Box – their design makes maximum use of one color, both inside and outside the box. Recently they were able to rebrand this product with one quick print plate change for the outside of their box with minimal cost. This is a great look for the first product of their Academics in a Box series of STEM based learning tools that are also fun and entertaining. Check them out at www.academicsinabox.com

one color print on stock size Kraft mailerwww.EcoEmi.com – they chose a box from our stock die collection (8-1/2” X 5-3/16” X 1-9/16”) and were able to avoid the cost of a custom cutting die. Their graphic design is very basic but still very attractive and appropriate for their “all natural products monthly” subscription program.

www.NicPik.com – Is there anything more striking than basic black which also happens to look great against natural Kraft (brown) corrugated board? That is the route these people decided to go with their “e-juice” subscription program providing e-cigarette users with options they never imagined. They were also able to use one of our stock dies (5-13/16” X 5-3/4” X 1-15/16”) to save time and money.custom print on stock box size

These are all companies on the rise and one reason is that they deliver terrific products in an attractive box that is eco-friendly with 100% recycled content board that is also 100% recyclable.

In the face of increasing competition the presentation impact for maximizing the customer experience is crucial, and we provide the tools and knowledge you need to create a shipping box that fits your product well beyond just the physical dimensions. Please contact Salazar Packaging for a no cost, no obligation review of your needs.

Related posts:

http://blog.salazarpackaging.com/sustainable-packaging/salazar-packaging-the-company-specializing-in-custom-printed-subscription-boxes/

http://blog.salazarpackaging.com/sustainable-packaging/what-is-semi-custom-branded-packaging/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-and-branded-corrugated-boxes-achieve-great-designs-by-avoiding-common-mistakes/

http://www.greenpackaginggroup.com/industry-experts/custom-printed-boxes-inside-story/

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