Suppose your product is sustainable. That is, your product may be 100% organic,
natural, holistic, fair trade, recycled, compostable, or embodies some
über-sustainable attribute. And, your sustainable product is perfectly designed
for the needs of a booming sustainably-minded consumer market.
It seems you’re ready to grow sales in the sustainable marketplace. Wait! A rather important checkpoint remains. Is the packaging aligned with the sustainable brand promise? If not, there may be good reason for pause and avoid a potential marketing misstep which could cost much more than your brand reputation.
The sustainable market is growing rapidly. For example, the organic food segment grew 238% while the … Read More