Category Archives: Industry Experts

Give Your Customers a Reason to Shop Local

November 21, 2012 | By Buffie Baril

At Nashville Wraps, we are very proud to support American made manufacturing. Over 70% of our products are made in the USA. This includes our gift boxes and apparel boxes.

By listening to our customers, we know that eco-friendly products, along with U.S. manufactured goods is important. Our line of gift and apparel boxes comes in white, pinstripe kraft, and solid colors, all bulk packed and shipped to you in 24 hours. They are available in one or two-piece styles in easy pop-up or lock and corner assembly.

Many “Main Street USA” type mom and pop retail stores count on us to provide wholesale gift packaging for their shops, … Read More

Paragon Torque® Pallet and Bundling Hand Stretch Films Now On Globe Guard Products Green Packaging Store

November 14, 2012 | By Dennis Salazar

Use less strtech film when pallet wrapping

Hand stretch wrapping film (often mistakenly referred to as “shrink” film) is the preferred way to unitize pallet loads of products as well as for bundling applications. Bundling is when two or more products are wrapped together to minimize handling time or reduce shipping costs. Example, if you order two or more units of our Globe Guard 100% recycled content corrugated boxes from our store, they will likely be stretch wrapped together to minimize shipping costs. Another common application this time of year is the bundling of firewood for retail sales.

How can plastic stretch film help you accomplish your sustainability objectives?

Even though plastic may not be a popular … Read More

Custom Printed, Unpadded Paper Mailer Envelopes – when black and brown = green

November 1, 2012 | By Dennis Salazar

custom printed boxes, mailers, tape and envelopes in basic black on Kraft

I have often said (and written) that green is in the eye of the beholder, but most people assume natural, Kraft (brown) packaging is “greener” than white or any other substrate color. This actually goes beyond perception in that most white packaging products utilize virgin paper to create that nice white finish. To the contrary, many brown, Kraft colored products, such as our Globe Guard® unpadded paper mailer envelopes are made of 100% recycled content material, most of which is post consumer waste, (PCW) so naturally brown products are typically more eco friendly than those that are white .

The concern over green perception extends to ink colors and ink … Read More

SUCCESSFUL PACKAGING STARTS WITH GREAT PACKAGING DESIGN

October 24, 2012 | By Rich Cohen

Packaging Design for Successful Sustainable and Organic Brands

Packaging is one of the most cost-effective marketing tools. It requires a relatively modest investment, lasts a long time, and reaches a tremendous number of customers. The impact of packaging is pervasive: before (in ads and promotions) during (at point-of-purchase) and after (during its use, and re-use) the product is used. Well-designed packaging is widely appreciated, creates buzz, and is often kept and re-used, have a doubling effect on this critical marketing investment.

Compelling packaging is an investment, and an essential component of the holistic brand experience for many products such as gourmet food, chocolate, coffee, tea, cosmetics, perfume, and jewelry.

Regardless of your product, applying these fundamental principles in … Read More

Looking At The Big Picture With Environmentally Conscious Packaging

October 17, 2012 | By Anthony Gentile

We’ve been exhibiting at trade shows for nearly 25 years, and for much of that time the questions people asked about packaging products were pretty basic: Is it made with recycled materials? Can it be recycled? And, is it more expensive because it’s environmentally conscious?

While there are still many examples of green-washing in everyday consumer marketing, it feels as though product companies large and small are growing more aware of the big picture aspects and benefits of working with a truly environmentally conscious company.

Then the packaging scorecard for a major chain of discount stores came out and briefly a few companies rushed around to figure out what it … Read More

Eco-Friendly Holiday Gift Packaging Available in Popular Designs!

October 10, 2012 | By Buffie Baril

Nashville Wraps has the latest in eco-friendly Christmas gift packaging. All our products are proudly made in the USA and feature a variety of coordinating packaging options.

Our very popular Woodland Snowman Collection features a friendly snowman and cardinal in a vintage woodland setting. These 100% recycled fusion paper shopping bags have coordinating 100% recycled tissue paper and 90% recycled gift-wrap. This collection also includes coordinating gift basket boxes and nested boxes.

Our fun-loving gingerbread man is a runaway hit in our Holiday Sweets Collection. These paper shopping bags are made 100% recycled fusion paper, along with 90% recycled gift wrap and 100% recycled tissue paper. This collection includes … Read More