Category Archives: Industry Experts

How to Create an Irresistible Sustainable Brand

Aloha DailyGood Foundation  recycled paper Folding Boxes from Elevate Packaging

The Whole “Brand” Picture

Suppose your product is sustainable.  That is, your product may be 100% organic,
natural, holistic, fair trade, recycled, compostable, or embodies some
über-sustainable attribute.  And, your sustainable product is perfectly designed
for the needs of a booming sustainably-minded consumer market.

It seems you’re ready to grow sales in the sustainable marketplace.  Wait!  A rather important checkpoint remains.  Is the packaging aligned with the sustainable brand promise?  If not, there may be good reason for pause and avoid a potential marketing misstep which could cost much more than your brand reputation.

The sustainable market is growing rapidly.  For example, the organic food segment grew 238% while the … Read More

Custom Printed Boxes – the Inside Story

One color print on white inside

Custom Printed Boxes – the Inside Story  

While we help our customers create some of the most beautiful and memorable shipping boxes you will see anywhere, we absolutely hate what USPS, FedEx and UPS do to them. They always look fantastic when they leave the shipping location but are usually less than perfect when they arrive at the recipient’s home or office. Many of our customers have discovered that a great solution is to print the inside of the box, in addition to the outside or in some cases, in lieu of printing the outside.

Unzipped Citizen – Smart Branding Where It Won’t Be Missed

Let’s face it, smaller shipping … Read More

New Lavender Field Collection Makes Eco-Friendly Packaging Beautiful this Spring!

Lavender Field Bags (800x790)

Just in time for spring, Nashville Wraps’ new Lavender Field shopping bag collection is made in the USA from 100% recycled fusion paper. This original design features delicate lavender flowers.

This packaging is perfect for boutiques, spas, gardening and gift shops. The collection includes coordinating 100% recycled Lavender Plaid and Sage Plaid bags as well as 90% recycled gift wrap, 100% recycled tissue paper and gift basket boxes.

It mixes beautifully with both our new Lavender Plaid and Sage Plaid shopping bags, gift wrap and tissue for a charming country look.

Many lavender growers around the world have already expressed interest in this new product line. Several of … Read More

Globe Guard Insulated Cooler Boxes FAQ

ECO FRIENDLY COOLERS AND SHIPPING BOXES B9095

One of our most popular products is our insulated boxes for shipping products that have to be temperature controlled. It is a far greener option compared to EPS (Styrofoam) lined shipping boxes because our foam insulating panels are removable, reusable and biodegradable. Below is a short list of some of the most common questions potential customers have asked:

What is the minimum quantity I can order?

If it is one of our current three stock size insulated RSC cooler boxes, the minimum for our 8x8x8 box is one case of four coolers. On our 12x10x8 and our 12x12x12 boxes, the minimum is one case (two coolers).

What if you don’t Read More

PURE LABELS™ ONLINE 20% DISCOUNT

20_percent_off

ENJOY NOW

As quick as a bolt of lightning, labels will be on sale for 20% off at PURE Labels™ until February 15, 2014.  There are no limits but time is limited, so now is the time to stock up on all your label needs for 2014 by using our online coupon code of SUPERBOWL.

Create standout sticker labels with an organic impact by choosing natural paper labels from PURE Labels and avoid falling into the “sticker robot” trap by using standard kraft labels which are often not using 100% recycled sticker materials.  The sticker guys at PURE LABELS have developed world-class sustainable adhesive stickers which are produced with … Read More

Expect Higher Prices on All Green, Sustainable Packaging in 2014

Rising packaging prices

A few weeks ago I wrote a post on our sister blog site Inside Sustainable Packaging giving readers an idea of what they can expect to see this coming year. If you want to read the whole post, please check out: http://blog.salazarpackaging.com/sustainable-perspective/sustainable-packaging-outlook-for-2014/ but one of the key points I made is that most green minded packaging buyers will likely refocus on source reduction to combat rising prices; in other words – use less.

2014 Increases Already being Announced

The increase notices have come fast and furious and are not shy. While 2 to 4 % might have been acceptable in tougher times, many manufacturers are attempting to catch up with … Read More

Additional Green Resources and Products

  • Let's Go Green
  • Zing Green Products
  • Dharma Merchant Services
  • Green America
  • Jonah Coyote Design
  • All About the Future
  • Promotional Product Soltutions
  • Sustainable is Good
  • Teragren
  • Squishy Press
  • Wabnitz Editions
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