Branding for E-commerce is not about using the same shipping container style or size on every shipment. This is especially true as consumers demand minimal packaging to create minimal waste. It is also critical to profitability because of fast rising costs, especially shipping costs as carriers like UPS, FedEx and USPS institute dimensional rate programs that are sure to cost you more.
What is branding?
Branding is more about consistency of look and image. Yes, it is about utilizing a quickly recognizable color, more importantly it is also about communicating the same message, no matter what shipping container is being used. It tells people who you are. We are natural, … Read More